What Is Feature Benefit Selling?

What is a feature and benefit of a product?

Features are the actual characteristics and capabilities of your product.

Benefits are how these features provide value to your customers.

For example, a digital camera’s features might include megapixels, lens type, and memory card size, but its benefit would be the ability to capture action shots without motion blur..

What are some examples of benefits?

The following are illustrative examples of benefits.Profit Sharing. Profit sharing such as the granting of stock. … Health Insurance. … Dental Insurance. … Life Insurance. … Disability Income Protection. … Long Term Care. … Pension. … Retirement Benefits.More items…•

Why are features important?

Features can communicate the capability of a product or service. But features are only valuable if customers see those particular features as valuable. … It’s important to remember that customers buy products and services because they want to solve a problem or meet a need.

What is the benefit of the product?

Definition. Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived.

What are the types of selling?

The four types of sellingTransactional selling.Solution selling.Consultative selling.Provocative selling.

Why is it better to sell benefits than features?

Selling benefits rather than features makes it a lot easier to charge higher prices. You are able to differentiate your product by creating a story that emphasises intangibles. This helps you justify a higher price than a generic product.

What are obvious benefits?

obvious benefits. Apparent, plain to see, easy to recognize benefits. Example: alloy rims vs factory grade implies status and luxery. Only $2.99/month. unique benefits.

What is difference feature and benefit?

Essentially, benefits can be thought of as the primary reason a customer would choose to buy whatever you’re selling. TL;DR – a feature is what something is, and a benefit is what users can do or accomplish with it.

What are the features of selling?

But one common feature of both product and service is sale ability. Both should be of value to the customers and both should satisfy customer demands. Besides, service has some specific characteristics like intangibility, inseparability, variability, and non-storability.

What is a feature of a product?

Product features are characteristics of your product that describe its appearance, components, and capabilities. A product feature is a slice of business functionality that has a corresponding benefit or set of benefits for that product’s end user.

What is a feature benefit chart?

A feature benefit chart goes over a product’s features so that consumers can see what the product offers.

What are features and benefits in sales?

In Sales, Features and Benefits are technical terms, and one of the first sales techniques rookie salespeople need to learn. A Feature describes a fact or characteristic about a product or service. It usually says what the product or service is. A Benefit is something your customer has said they want.

What is a feature benefit?

Here’s the quick and dirty answer: Features are aspects of your product, which could be technical or descriptive. Benefits are why that feature matters for your customers. … The features tell the customer something noteworthy about the product, and the benefits explain how the customer’s life gets better because of it.

What is an example of a feature?

The definition of a feature is a part of the face, a quality, a special attraction, article or a major film showing in the theatre. An example of feature is a nose. An example of feature is freckles. An example of feature is a guest speaker at an event.

What is a feature list?

A feature set can best be summarized as a written document that lists the specifications of a product. It includes the list of features that together makes a product. On top of that, you cover your design vision as well as what technologies will be used to build the product.

What are customer benefits?

Customer benefits are reasons a product or service is valuable to a customer. This serves as a guideline for employees who are selling or representing the product to the customer. As such, customer benefits are restricted to those value propositions that customers recognize.

What is the importance of selling?

Selling basically involves determining the needs and wants of potential clients and then influencing their purchase decisions in order to enhance business opportunities. Not only is it fundamental to every organization that comes to your mind but also a very useful skill in your daily routine.

What are the selling process?

Selling is a process with distinct steps that should be followed in order to achieve success. The steps include prospecting, preparation, approach, presentation, handling objections, closing and follow-up.